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105. How to Use Customer Insights to Accelerate Your B2B Startup’s Growth with Mary Claire Mandeville
Do you know why your customers choose you? Sure, your sales rep may have told you why, but do you really know for sure?
Today’s episode will take you on a deep dive into customer insights. Vennli’s CEO Mary Claire Mandeville gives us lots of reasons why B2B companies need to start leveraging customer feedback more, what you should be doing about market research, customer insights, and even customer experience no matter what stage your startup is, and how this can help startups as they start to scale.
Start with the customer and you can’t go wrong. So tune in now.
We’ll talk about:
- Mary’s journey from sales to CEO [01:27]
- The core competencies of Vennli [04:08]
- Why B2B companies aren’t leveraging services more [05:56]
- Building a company starts with the voice of the customer [09:48]
- Why you should want to hear not so good news [11:58]
- Leadership need to always stay in touch with customers [16:28]
- Two important factors key to scaling to $10 million [18:24]
- How to sell to multiple buyers in an organization [22:38]
- A good cadence for getting feedback [25:40]
- The future will include customer experience analysis [28:54]
- It’s time to embrace making the customer the hero [31:48]
- The one thing Mary recommends [35:00]
Resource Links:
- Brett Trainor Website (https://bretttrainor.com/)
- Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)
- Vennli Website (https://www.vennli.com/)
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Podcast Ep 22. How to Grow and Scale a Startup, Even If You Don’t Enjoy Running One with Shark Tank Winner, Martin Hill (https://bretttrainor.com/2019/10/29/how-to-grow-and-scale-a-startup-even-if-you-dont-enjoy-running-one-with-shark-tank-winner-martin-hill/)
About Our Guest:
Mary Claire is the CEO at Vennli. She is driven to help individuals and organizations reach their full potential. In between receiving her BBA and MBA from the University of Notre Dame, this Oklahoma native spent a couple years in between working in Guatemala and Nicaragua for a social enterprise organization. Prior to joining Vennli, Mary Claire was VP of Business Development at a company in the solar industry. At Vennli, she focuses on developing the Chicago and Notre Dame markets.
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