117. “The Juice” on the Value of Content for B2B and their Zero to Ten Journey

By now everyone knows how crucial content marketing is. Effective content marketing connects your business to the right customers and amplifies your brand message. But while B2C brands are nailing it, B2B businesses are having a much harder time finding and distributing their content. 

Today we have Jonathan Gandolf, Co-Founder and CEO of The Juice, sharing with us his unexpected journey from craft beer to content marketing and how he envisions the future of B2B marketing. 

Find out the most common problems marketers have, how content marketing has evolved over the years, and what you can do to make your vision a reality. 

We’ll talk about:

1. Introduction [00:00]
2. Jonathan’s career background [02:18]
3. Getting involved with High Alpha [04:12]
4. How Jonathan’s craft brewery cut through the noise [05:19]
5. Who High Alpha is and what they do [08:23]
   • The problem with B2B content distribution [13:35]
   • The vision for The Juice [16:09]
6. Becoming the co-founder of The Juice [12:53]
7. The value of surveying over 100 marketers [18:07]
8. The growth of content marketing due to a pandemic [22:38]
9. Being the B2B content hub [24:35]
10. What Jonathan would have done differently [26:40]
11. What’s next for The Juice [28:00]
12.  The one thing that Jonathan recommends [30:34]

Resource Links:

• Brett Trainor Website (https://bretttrainor.com/)
• Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)
• The Juice website (https://www.thejuicehq.com/)
• Talk to Your Persona: Here’s How We Talked to 100 Marketers in 100 Days (https://www.thejuicehq.com/blog/talk-to-your-persona-heres-how-we-talked-to-100-marketers-in-100-days)

About Our Guest:

Jonathan Gandolf is the co-founder and CEO of B2B content hub The Juice. He started his career in digital marketing with Salesforce ExactTarget Marketing Cloud where he spent years gaining insights and experience in content marketing, relationship marketing, and product management. 

After leaving tech and 4 years of pursuing his craft brewery dreams, he found himself getting drawn back into the biz, surrounded by like-minded colleagues and an idea he pursued relentlessly. 

Within a year of conceptualizing, The Juice was born and Gandolf has been busy growing his B2B content hub while also prospecting for new businesses with VC company High Alpha. 

If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast. 

Connect with Jonathan Gandolf:

LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Twitter: https://twitter.com/JDGandolf

Connect with me and learn more about growing your business:

Email: BT@BrettTrainor.com

LinkedIn: https://www.linkedin.com/in/bretttrainor/ YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg

Facebook: https://www.facebook.com/TrainorBrett

Twitter: https://twitter.com/Brett_Trainor

Instagram: https://www.instagram.com/bretttrainor/