128. Profit-Generating Business Decisions Through Data & Analytics with Govind Balu

It's never too early to build your data infrastructure. You can always start small and scale it.

Today, I welcome back Govind Balu, Founder of QuaXigma, to chat about the power in the strategic value of data analytics, and ultimately machine learning and artificial intelligence. 

Govind and I dive into ways on how to set up a business for a smooth sailing data & analytics system. Govind also shares how his firm helps businesses accelerate their digital transformation by creating customer-centric solutions.

You’ll surely come out of this episode with the perfect idea on how you’ll do data analytics for your business so tune in now!

We’ll talk about:

1. Introduction [00:00]
2. Data challenges that Govind see in SMEs [04:11]
3. Govind’s data organization tip for small companies [6:21]
4. Having the right data on making business decisions [11:47]
5. Keeping your database clean starting from the early days [14:02]
6. Including data strategies to customer journey roadmap [18:10]
7. Enabling your eCommerce strategy with data, AI, and ML [22:19]
8. Considerations to take note of for a better customer experience [26:20]
9. Govind’s piece of advice for startups [31:16]
10.  Developing data strategies doesn’t have to be complicated [34:33]
11.  Professional recommendations from Govind [36:22]

Resource Links:

• Brett Trainor Website (https://bretttrainor.com/)
• Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)
• Qua Xigma website (http://www.quaxigma.com/)
• Tune in to Episode 42 with Govind Balu at (https://hardwiredforgrowth.libsyn.com/42-why-data-analytics-could-be-the-difference-between-success-and-failure-for-your-startup)

About Our Guest:

Govind Balu is the Founder and CEO of QuaXigma, a Data Analytics firm that aims to create customer-centric solutions that accelerate digital business transformation and unleash actual value by re-engineering the power of data and AI.

Govind has worked in the data and analytics industry for nearly three decades. Prior to founding his own company, he worked as a lead data scientist for companies including Bank of America and Allstate.

Connect with Govind Balu:

LinkedIn: https://www.linkedin.com/in/govindbalu/

               https://www.linkedin.com/company/quaxigma/

Website: http://www.quaxigma.com/contact.html

Connect with me and learn more about growing your business:

Email: BT@BrettTrainor.com

LinkedIn: https://www.linkedin.com/in/bretttrainor/

YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg

Facebook: https://www.facebook.com/TrainorBrett

Twitter: https://twitter.com/Brett_Trainor

Instagram: https://www.instagram.com/bretttrainor/

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