140. How to Bootstrap Your Business to 7-Figures With Only 2 Employees Featuring Esben Friis Jensen

There is no right or wrong path when raising money for your startup. You just have to understand the trade-offs for whichever choice you make.

 

Today, I welcome Esben Friis-Jensen, Co-Founder of Cobalt and Userflow, who has raised a bunch of money through bootstrapping to give us different perspectives on scaling.

 

Esben and I dive into the principles that he had as he was co-founding and growing his two multi-million dollar companies, which you all will surely learn from.

 

Hit the play button now if you want to scale your business in the most effective way!

We’ll talk about:

1. Introduction [00:00]
2. Esben’s first company, Cobalt, and his transition into Userflow [01:50]
3. What urged Esben to start his own company [04:05]
4. How Esben and his co-founders raised $40 million for Cobalt [6:40]
5. The rationale behind founding Userflow [09:51]
6. Growing Userflow with two full-time employees and one freelancer [11:53]
7. Differentiating yourself through your product [14:36]
8. Where Userflow’s first hire will come from as they expand [19:20]
9. The value of having team members with more generalist roles [22:14]

Resource Links:

• Brett Trainor Website (https://bretttrainor.com/)
• Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)
• Cobalt website (https://cobalt.io/)
• Userflow website (https://userflow.com/)

 

About Our Guest:

Esben Friis-Jensen is the co-founder of Userflow, a high growth bootstrapped SAS business that scaled with only two full-time employees. 

Esben is also one of the co-founders of another high growth company called Cobalt which raised almost $40 million through bootstrapping.

Connect with Esben Friis-Jensen :

LinkedIn: https://www.linkedin.com/in/esbenfriisjensen/

Twitter: https://twitter.com/esbenfj

 

 

 

Connect with me and learn more about growing your business:

Email: BT@BrettTrainor.com

LinkedIn: https://www.linkedin.com/in/bretttrainor/

YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg

Facebook: https://www.facebook.com/TrainorBrett

Twitter: https://twitter.com/Brett_Trainor

Instagram: https://www.instagram.com/bretttrainor/

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