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Published on:

25th Jun 2019

2. The Power and Value of Differentiation w/ Tim Caito

Why is different more impactful than better

On this episode, I am thrilled to have Tim Caito join the program. Tim and I break down the importance and value of understanding your company’s value drivers and why it is critical that the entire organization and not just your sales team is aligned around them.  

Tim is a Senior Partner at ForceManagement and responsible for their Customer Strategy and Success Center of Excellence. 

This center provides Force Management customers guidance on how to align their sales effectiveness strategies with their overall growth strategies, creating a success roadmap for achieving sustained sales productivity.

Tim Caito combines more than 30 years of sales, management, professional development and business consulting experience to help selling and buying organizations, challenged by dramatic shifts in market conditions, win better deals and improve critical seller-buyer relationships.

Tim holds a Bachelor of Science Degree in Psychology from Bowling Green State University.

Tim’s Contact Information:

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About the Podcast

The Corporate Escapee
Helping GenXers Escape the 9-5 and Find Freedom. Real stories. Real advice. Your new playbook for life after corporate.
You followed the rules. You climbed the ladder. But now you’re wondering… what if there’s more?

Welcome to The Corporate Escapee Podcast—a show for GenX professionals who are done living a life around work and ready to start living life on their terms. Whether you’ve just started questioning your 9-5, got caught in a layoff, or are already out and building your own thing—this podcast is your roadmap to freedom.

Hosted by Brett Trainor, a former corporate exec who escaped and never looked back, each episode features real conversations with real escapees, subject matter experts, and authors. You’ll hear the highs, the lows, and the practical strategies that help GenXers leave corporate—and stay out.

🎯 Inside each episode:
• How to turn your corporate experience into income
• Ways to land your first customer (without a website)
• What’s working with consulting, fractional roles, and coaching
• Mindset shifts to break free from fear and perfectionism
• How to optimize for freedom, fulfillment, and flexibility

If you’re feeling stuck, burned out, or just ready for something more—you’re not alone. Join thousands of others who are building the next chapter their way.

✨ It’s not just about leaving corporate.
It’s about taking back control of your time, your money, and your future.

It’s time to Get Busy Living.

About your host

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Brett Trainor