25. How to Jumpstart Your Marketing from A Shark's Perspective (w/ Kenneth Kinney)
On this episode, we welcome Kenneth Kinney to the program. Kenneth is the host of “A Shark’s Perspective,” a nationally recognized podcast featuring the "who’s who" of experts and thought leaders in marketing, and he's the VP of Marketing and Digital Strategy at Ai Media Group, a leader in performance marketing. Kenneth is a highly accomplished and creative marketer, growth executive, consultant, and speaker. He is passionate about lead generation, leveraging data in omni-channel strategies, driving growth, digital marketing, advanced TV, and helping make marketers better.
Here's what we cover in today's episode:
- Why you need to invest in marketing early
- How smaller companies can compete with bigger brands
- Why you need to have a marketing strategy
- Don’t create content to just create content
- Why data is critical
