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Published on:

21st Jan 2020

34. How Podcast Guesting Can Drive Substantial ROI to Your Business

On this episode, we welcome Kelly Glover, founder of The Talent Squad. 

The Talent Squad is a boutique podcast agency that book podcast tours for entrepreneurs.  Kelly started podcasting in 2007 and has an 18-year track record working in media and talent management. Kelly knows what producers want because she's been one! With a background in commercial radio, Kelly has walked her talk and hosted her own syndicated radio show, worked as a talent agent, celebrity interviewer, and has produced award-winning podcasts.

 

Key #LessonInGrowth:

  • Podcast guesting, yes, it is a thing, is an unbelievable opportunity to jump start growth (if you are prepared)
  • Why launching your own podcast is a long tail growth strategy while guesting is a shorter term strategy?
  • Podcast guesting- it is not about you, it is about the audience
  • Size doesn’t always matter when pitching a show- make sure you can add value to the audience
  • How to effectively pitch to guest on a podcast- hint- the key is to make it easy for the producer/host
  • How to repurpose your podcast guesting episode content for maximum impact

 

Website: http://thetalentsquad.com/

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About the Podcast

The Corporate Escapee
Helping GenXers Escape the 9-5 and Find Freedom. Real stories. Real advice. Your new playbook for life after corporate.
You followed the rules. You climbed the ladder. But now you’re wondering… what if there’s more?

Welcome to The Corporate Escapee Podcast—a show for GenX professionals who are done living a life around work and ready to start living life on their terms. Whether you’ve just started questioning your 9-5, got caught in a layoff, or are already out and building your own thing—this podcast is your roadmap to freedom.

Hosted by Brett Trainor, a former corporate exec who escaped and never looked back, each episode features real conversations with real escapees, subject matter experts, and authors. You’ll hear the highs, the lows, and the practical strategies that help GenXers leave corporate—and stay out.

🎯 Inside each episode:
• How to turn your corporate experience into income
• Ways to land your first customer (without a website)
• What’s working with consulting, fractional roles, and coaching
• Mindset shifts to break free from fear and perfectionism
• How to optimize for freedom, fulfillment, and flexibility

If you’re feeling stuck, burned out, or just ready for something more—you’re not alone. Join thousands of others who are building the next chapter their way.

✨ It’s not just about leaving corporate.
It’s about taking back control of your time, your money, and your future.

It’s time to Get Busy Living.

About your host

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Brett Trainor