36. Today’s Buyers Are In Control, Here's How to Be Prepared

On this episode, we welcome Pam Didner.  She is an author, speaker, podcaster, adjunct professor, marketing strategist and a Fortune 100 Marketer.  She leads a boutique-consulting firm that trains, coaches and provides strategic guidance on audience development, messaging, editorial planning, content creation, media buys and social media outreach on a global scale

Key #LessonsInGrowth:

• Who do you hire first, sales or marketing (the answer might surprise you)?
• The power of word of mouth referrals
• How startups should think about sales enablement (and what is it).
• How to think about and execute account-based marketing (ABM)
• Why there are only TWO types of qualified leads. and buyers are buying on their own schedules, not yours!