36. Today’s Buyers Are In Control, Here's How to Be Prepared
On this episode, we welcome Pam Didner. She is an author, speaker, podcaster, adjunct professor, marketing strategist and a Fortune 100 Marketer. She leads a boutique-consulting firm that trains, coaches and provides strategic guidance on audience development, messaging, editorial planning, content creation, media buys and social media outreach on a global scale
Key #LessonsInGrowth:
- Who do you hire first, sales or marketing (the answer might surprise you)?
- The power of word of mouth referrals
- How startups should think about sales enablement (and what is it).
- How to think about and execute account-based marketing (ABM)
- Why there are only TWO types of qualified leads. and buyers are buying on their own schedules, not yours!
