full

full
Published on:

24th Mar 2020

44. How Performance Marketing Can Solve Your Growth Bottleneck

On this episode, I have a conversation with Jack Chen, the CEO and Co-Founder of SWIDIA (a performance marketing partner for high-growth companies and venture-funded startup). Jack worked for 10+ years in the content and influencer space before co-founding SWIDIA.

Jack and team are changing the way brands are thinking about growth marketing.

They take a four-pronged approach to growth: Strategy, Media Planning, Conversion Centric Creative and Analytics. The results have been incredibly impressive. They are working with brands such as Cameo, Dude Wipes, Radish and many others.

Key 1st Time Founder Lessons: - The keys to really scale a company, you need to make sure that everything you're doing is trackable, measurable and scalable. - How complimentary skills between the co-founders (Creative & Analytics) was the right combination for SWIDIA. - Don’t copy someone else’s story, create your own. - The difference between performance marketing and traditional agency marketing and how to incorporate into your growing business. - How 1st Time Founders should be thinking about performance marketing in their growth plans. - How to successfully work with operating partners to assist with growth and the key questions to ask.

Show artwork for The Corporate Escapee

About the Podcast

The Corporate Escapee
Helping GenXers Escape the 9-5 and Find Freedom. Real stories. Real advice. Your new playbook for life after corporate.
You followed the rules. You climbed the ladder. But now you’re wondering… what if there’s more?

Welcome to The Corporate Escapee Podcast—a show for GenX professionals who are done living a life around work and ready to start living life on their terms. Whether you’ve just started questioning your 9-5, got caught in a layoff, or are already out and building your own thing—this podcast is your roadmap to freedom.

Hosted by Brett Trainor, a former corporate exec who escaped and never looked back, each episode features real conversations with real escapees, subject matter experts, and authors. You’ll hear the highs, the lows, and the practical strategies that help GenXers leave corporate—and stay out.

🎯 Inside each episode:
• How to turn your corporate experience into income
• Ways to land your first customer (without a website)
• What’s working with consulting, fractional roles, and coaching
• Mindset shifts to break free from fear and perfectionism
• How to optimize for freedom, fulfillment, and flexibility

If you’re feeling stuck, burned out, or just ready for something more—you’re not alone. Join thousands of others who are building the next chapter their way.

✨ It’s not just about leaving corporate.
It’s about taking back control of your time, your money, and your future.

It’s time to Get Busy Living.

About your host

Profile picture for Brett Trainor

Brett Trainor