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Published on:

30th Jun 2020

57. Why LinkedIn is Your Secret Weapon to Scale your B2B Startup with Anthony Blatner

With 400 million users, LinkedIn has become the most useful social network for B2B marketers. It's a platform for people to connect with colleagues and learn more about their industry.

LinkedIn is an excellent source of traffic that is underutilized by most. One main reason is because of the unfamiliarity with leveraging the opportunities there.

In another series featuring subject matter experts, we have LinkedIn expert Anthony Blatner with us as we talk about best practices for targeting niche audiences at scale, organic vs. paid advertising, upcoming new tools, and much more.

Learn more about his wonderful and important LinkedIn tips by tuning in to the show!

 

Resource Links:

 

We’ll be talking about:

 

Working in an undervalued area as a LinkedIn focused agency [02:00]

Tips for maximizing your organic reach [06:21]

Improving engagement on LinkedIn posts [09:32]

LinkedIn articles vs. LinkedIn posts [11:45]

Best practice for linking to outside posts, videos, or sites [13:22] 

Optimizing LinkedIn paid ads [14:57]

Tactics for shifting through leads [21:14]

Why you should specific with targeting [23:44]

Leveraging your ad analytics [26:52]

Advantages of LinkedIn ads over Google and Facebook [28:17]

Upcoming new LinkedIn features Anthony is excited about [32:37]

One thing Anthony recommends everyone to do [35:53]

 

About Our Guest:

Anthony Blatner is the CMO at Modern Media Advertising, an agency focused on organic and paid LinkedIn advertising. As a LinkedIn advertising expert, Anthony is a great resource for early-stage entrepreneurs.

You can connect with Anthony through his LinkedIn.

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. 

 

Connect with B2B Founder: 

Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/

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The Corporate Escapee
Helping GenXers Escape the 9-5 and Find Freedom. Real stories. Real advice. Your new playbook for life after corporate.
You followed the rules. You climbed the ladder. But now you’re wondering… what if there’s more?

Welcome to The Corporate Escapee Podcast—a show for GenX professionals who are done living a life around work and ready to start living life on their terms. Whether you’ve just started questioning your 9-5, got caught in a layoff, or are already out and building your own thing—this podcast is your roadmap to freedom.

Hosted by Brett Trainor, a former corporate exec who escaped and never looked back, each episode features real conversations with real escapees, subject matter experts, and authors. You’ll hear the highs, the lows, and the practical strategies that help GenXers leave corporate—and stay out.

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