Small Group Session: Strategies for Getting on Podcasts & Making an Impact

In this conversation, Brett Trainor and Don discuss the topic of guest podcasting as a way to create awareness and grow your solo business. They share their strategies for getting on podcasts, including watching what people are podcasting about, commenting on LinkedIn posts, and finding topics that align with the show's theme. They emphasize the importance of understanding the target audience and tailoring the pitch accordingly. 

They also discuss the value of networking and asking for referrals to podcast hosts. Other tips include having strong opinions, being prepared with a good headshot and bio, and promoting the podcast episode after it's released. They encourage guests to be themselves and not be afraid of making mistakes or being imperfect. 

Overall, they highlight the power of human connection in podcasting.

Takeaways

• Guest podcasting is an effective way to create awareness and grow a business.
• Strategies for getting on podcasts include watching what people are podcasting about, commenting on LinkedIn posts, and finding topics that align with the show's theme.
• Understanding the target audience and tailoring the pitch accordingly is crucial for success.
• Networking and asking for referrals to podcast hosts can be helpful in getting guest opportunities.
• Having strong opinions, a good headshot, and a well-crafted bio are important for making a good impression.
• Promoting the podcast episode after it's released can benefit both the guest and the podcast host.
• Being authentic and embracing imperfections can make for a more engaging podcast episode.
• Human connection is a key factor in successful podcasting.

Sound Bites

• "Look at what the audience is looking for, the much better success."
• "Throw in something about AI. Everybody wants to hear about AI stuff."
• "Give me something different, a different perspective, a different look."

Chapters

00:00 Introduction and Mixing Concoctions

00:03 The Value of Guest Podcasting

01:00 Strategies for Getting on Podcasts

02:41 Researching the Show and Suggesting Topics

07:12 Being Yourself and Providing Value

16:15 Improving the Guest Experience

20:32 Promoting the Podcast Episode

23:10 Asking for Audio and Video

25:44 Embracing Mistakes and Human Connection

29:14 Conclusion