The Great Escape: 60 Days to Your 1st Customer

In this episode, Brett Trainor outlines a 10-step plan to transition from corporate to starting your own business. The plan covers defining your life vision, taking inventory of your skills and experience, identifying the core problem you want to solve, defining your ideal customer, choosing your business model, crafting your first offer, developing your messaging and positioning, leveraging your network, iterating based on feedback, and celebrating your new beginning.

Takeaways

• Define your life vision and architect the next stage for yourself.
• Take an inventory of your skills and experience to highlight where you want to spend your time.
• Identify the core problem you want to solve and define your ideal customer.
• Choose your business model and craft your first offer.
• Develop your messaging and positioning, leverage your network, iterate based on feedback, and celebrate your new beginning.

Chapters

00:00
Step 1: Define Your Life Vision

01:53
Step 2: Take an Inventory of Your Skills and Experience

03:21
Step 3: Identify the Core Problem You Want to Solve

04:50
Step 4: Define Your Ideal Customer

05:45
Step 5: Choose Your Business Model

06:41
Step 6: Craft Your First Offer

08:08
Step 7: Develop Your Messaging and Positioning

09:37
Step 8: Leverage Your Network

11:01
Step 9: Iterate Based on Feedback

13:25
Step 10: Celebrate Your New Beginning