The Great Escape: Ashley Evenson's Journey From Management Consultant to Fractional Freedom

Ashley Evenson shares her experience transitioning from management consultant to becoming a fractional CMO. She secured her first client quickly and is excited to offer her expertise and elevate their marketing strategy. Ashley emphasizes the importance of being hands-on and not being above the work, which has been well-received by her clients. She also discusses the low risk and high value proposition of fractional talent for businesses. Ashley plans to have three income streams, including fractional work, speaking engagements, and workshops. She encourages others to trust the process and enjoy the journey.

Takeaways

• Transitioning from corporate to fractional work can be quick and successful with the right approach.
• Being hands-on and not being above the work is a valuable trait for fractional CMOs.
• Fractional talent offers a low-risk, high-value proposition for businesses.
• Having multiple income streams, such as fractional work, speaking engagements, and workshops, can provide financial stability.
• Trusting the process and enjoying the journey are key to finding fulfillment in the fractional world.

Ashley's Links:
LinkedIn: https://www.linkedin.com/in/ashleyevenson/
Website: https://www.aemarketingcollective.com/

Sound Bites

• "Do not be above the work."
• "Trust the process. If you build it, they will come."
• "Fractional talent is the future."

Chapters

00:00 Introduction and Ashley's Current Work

05:35 The Tipping Point: Deciding to Leave Corporate

09:09 Getting Started in the Fractional Space

25:07  Exploring Speaking Engagements

28:06 Final Thoughts and Where to Connect with Ashley